Piling Effort Upon Effort

That’s how we win in all things.

Small changes. Little wins. And lots of adjusting.

But the key variable. Your effort

Keep putting in the work.

Keep doing the right thing. 

Sooner rather than later it will make a difference.

Never give up. Never give in.

Be like that famous drip torture.

Drip, drip … drip.

All winners learn the secret. 

Consistency.

 

Be Brief

Say it and no more. 

Don’t elaborate, pontificate, or any other words that means talk without end. 

Just say what you came to say and be done with it. 

I value your attention. And, mostly I bore myself. But I do like to talk, email, and answer comments. 

If you want to go deeper. Continue on this journey with me. 

I will keep it short and to the point. 

What is the point? Document. 

 

Initial Planning – 2017

Coming into 2017, I am looking to deepen my focus on what I am accomplishing.

Found a job that I like a lot. Compliments my skills and allows me the freedom to win.

My business goals have stayed the same for an entire year now. I know it’s time to put more energy on this project.

Ash Media Empire is a good idea, that deserves great execution. Knowing myself, I need to do what I’m great at, managing. So, I’m going to do that and not the rest. Time to delegate.

Hard decisions, no. Necessary, yes. Done

Work, Business, and Life all need the same structured focus.

I will be integrating them fully into my GTD – Evernote system.

Coding will be a big part of my plans because I like the methodologies and thinking it promotes.

Overall Goals

  1. Family
  2. Job
  3. Business
  4. Skills

Stay tuned for more frequent updates.

 

Inches

Slowly but surely I grow. 

Thoughts lead to plans. Plans to action.

Adjust. Go. Adjust. Success.

It’s tedious. But it’s important. 

Those little details roll up into the outcome. 

Don’t skimp. No detail is too small. 

An inch this way or that can be the difference between winning and losing. 

 

Why I won’t watch 

I didn’t watch the election results. 

And for the same reason I don’t watch sports anymore. I cannot influence the outcome. 

I did my part. I voted. Chose my candidate. Picked a winner. But the rest, not much I can do. 

So why watch? 

My time is better spent. Doing just about anything else. And what better to do then organize my thoughts. Quick mental mind sweep. 

Walking my dog tonight. I had a sense of mental clarity. Time stood still. I was able to be present in the moment. And in that moment the future looked bright. 

Instead of watching. I am going to keep doing what created that clear space. Thinking. Organzing. And just being present, now. 

 

October Journey: 0 to 10,000 Visits

We are wrapping up our first month following: Growing a Site from 0 to 10k Visitors in a Month: Noah Kagan Edition. My goal was to take my site AshMediaEmpire.com through the entire process.

In October, traffic grew 100%. We doubled the amount of traffic on our site. That wasn’t the hard part though. The hard part was gaining credibility and trust in the market place.

Background

I chose the Noah Kogan & Sumome plan for a few reasons:

  1. It’s documented,
  2. It worked, And;
  3. I can compare and contrast it to my site.

Easy enough, right. Take the plan and start. Well, I had to adjust it a bit to be more me. I got rid of the tight timeframe as I have other obligations and extended my timeline. My end goal is slightly different. I am not aiming for revenue from my content. My content is a gateway into my business. A tripwire, if you may.

S – Specific: I want to grow my viewship to 10,000 unique visits.

M – Measureable: Yes, the goal is pass or fail.

A – Agreed Upon: I agree to the goal.

R – Realistic: It has been done before.

T – Time-Based: Deadline is 6 Months from September 20th, 2016. Specifically, 5:00 PM on March 20th, 2017.

Document in Real Time

Documenting all of this in real time will allow me to make changes along the way. Also, you can see what works. I am open to feedback. So, don’t be shy.

October Numbers

What Works

The part of the plan that works the best is interviewing people. It works because you are providing them with value. You get to learn more about their business. Personally, the interview process helped me get more comfortable talking to business owners about their business.

The interview plan works for the recipient because it is a way for them to get more exposure. Each person on my mailing list and in my ecosystem gets to learn more about this business.

Basic Numbers: On Social Media, my 1st interview was viewed by over a 1000 people. 

What Doesn’t

Haven’t gotten started with giveaways yet. Next month, I will focus on implementing the whole plan.

Conclusion

Content Marketing is a long-term game and I plan to use it even if I don’t see results immediately. Patience is my ally. In the original plan, the focus was on 0 to 10,000 Visits in 30 days. I do not have that time constraint. My goal is to build that following within 6 months because of my modifications to the program.

Based on this month, we did extremely well. Social Media is our focus. And our viewership has grown into the thousands.

In November, my plan is to escalate the amount of content put out. We are going to add more interview, video, and content curation to my plan.

The struggle is real. And, I love it. 0 to 10,000 monthly visits and views.

What do you think of the progress so far? I’ve been happy with the viewership growth, but I need to focus on content creation.