IF

What comes to your mind?

For me, the dual identity of the word.

What you put in ends up being a self-reinforcing feedback loop.

Example. If I do this, then I will get that. 

Following that logic one step down.

If that thing is good, then all outcomes are positively reinforcing. 

The exact opposite is also true.

 

Winston Ash

MY MISSION: TO TELL GREAT STORIES Business is in my blood. I started this website to share my journey building a business. My passion is telling the world about great businesses. This is my shot. I'm taking it.