I do a lot of thinking about business. I take action on these thoughts all the time. That’s my process. Think, do; then adjust. It works most of the time. But it means I fail a lot. It’s the scientific method applied to marketing. And for me it works. But that’s not why I do it. I learn these techniques to help others apply them. Here’s an example.
My client is an author. He’s written his first book and working on his second. Before me he was on social media and getting it done. But as he says, it was ripping time away from him. He works a full-time job, takes care of his family. While writing his second book and on top of all that he’s supposed to be on social media. Commenting, replying, putting out content, creating graphics. How? It’s possible, but not sustainable.
That’s where I come in. I take that hard part and make it easy. How? I do it. My company produces all the content based on who you are. We get to know you. And this is my favorite part. We get intimate by building trust. We become friends. And that’s why I love my business. My clients are my friends. Yes, they pay me. But even if they didn’t I would still do this. It’s great to see a post do well. To see people respond and say how much they love the content he’s putting out.
At the end of the day my client could do this himself. But he wouldn’t have time to focus on everything else he has to do. And it’s a simple choice. Do this or do that. No pressure on my end. Either way I’m going to keep providing this service. It’s a benefit to my clients. I know if I don’t provide it they will search somewhere else for this to get done. But that employee you hire won’t care as much as you do. To that person you are putting food on the table. That’s not my case. I’m building a business I can be proud of. Or that employee does care, but you also have to provide benefits and some months you don’t have the funds. With me don’t worry about it.
No long-term contracts, no benefits. Only our deal. You like what we do, stay with us. You don’t, let us know and you can leave at the end of the month. No hard feelings, but it is personal. So I will want to know why.
Back to my client. He loves the service because I provide guidance. Not everything I say will work. But I will work through it with him. I will be his Chief Marketing Officer dedicated to getting results on social media. He has an idea and I will do it. Test it and show the results. At the end of the day it’s about results.
Results matter. It’s not about the number of likes, follower, or re-tweets. Even though those things matter. At the end of the day it’s about what happens. The feelings that your customers get from you. Their experience. And, results. Guess, what? Marketing works. And the best marketing is by telling your story. Over and over again. To as many people as will listen. But to each person as a person. Not a robot. Not a salesman.
[clickToTweet tweet=”But as friends having a conversation. And that is the best type of marketing that works.” quote=”But as friends having a conversation. And that is the best type of marketing that works.”]
Thanks for reading! Did you enjoy it? Leave me a comment below. Would mean a lot to me and I appreciate it. All feedback welcome.
I can be found on Twitter @winstonash1 and Instagram @winston_ash where I love to talk about business, politics, tech, self-education, and success.
