Business

by Winston Ash on Business, Entrepreneurship

Business Philosophy 

The customer is the hero and the huge obstacle they have to overcome is getting people to listen to their story and then buy from them. The solution is working with our company. We help guide our customers in how to connect with their customers where they are. That’s on digital media.
Imagine your customers wanting to hear from you every time you had something to say 
Effective communication is the key. We take storytelling to an art form 
And once inside these companies, we’ll do what it takes to market the business and make the investment in us profitable. It is all about telling the story of your business
Getting things done and driving results through collaboration, partnerships, and relationships.
Who we work with:
Only on my turf and my terms.
Plug and play marketing for small and medium businesses. We take what works in general and adjust it to work specifically for your business
I only work with people and companies where I can take the true measure of your character and your company. 
We are not for everyone.

We focus on building businesses in a digital world. 

We only work with companies where the owner or CEO will work directly with us. 

Fast action requires quick decisions and authority to make them.

 
by Winston Ash on #Manager, Business

Capture, Clarify, Organize

As a manager, this is my job. 

I realize to bring my business to the next level I need to do this work. 

Capture all inputs. Clarify what they mean for the business. Organize them by category. Then the crux of being an entrepreneur. Delegate the action. 

Ensure the work gets done. Put systems in place to follow-up and verify. Then, feed the beast. 

The CEO sets the course. The team handles the rest. Each role requires different skills. 

As business owner success is measured by increasing shareholder value. My goal in simple terms: do work, make money. 

Now, that I have an outcome set. I can see multiple paths. 

First project: 

Create flowchart of a typical client project. 

Stay Tuned …

The next #Manager post brings the flowchart. 

 
by Winston Ash on #Life Lessons, Business

2017 Goals

#Writer

  1. Don’t break the chain – Document Daily 
  2. Get Better

#Runner

  1. 5K
  2. Spartan Race 
  3. Tough Mudder

#Manager

  1. Hit all budget goals
  2. Exceed my expectations 
  3. Set the standard higher

#Family 

  1. First Priority Always

#Business

  1. Hit revenue goals
  2. Hire 2 employees
  3. Document, don’t create. 

#Coding 

  1. 30 minutes of learning a day 
  2. Create 1 portfolio project per month

#Life 

  1. Win. 
  2. No regrets 

#Productivity

  1. GTD everything.
  2. Focus on applying the framework 

#Fitness

  1. 235 lbs. 
  2. See #Runner
 
by Winston Ash on Business

Corporate America

I like Corporate America. Yes, I said it.

Really stop and take the time to analyze the situation.

For years, Corporate America has delivered consistently, exactly what you wanted.

Corporate America gives the market what it wants.

Yes, there are mom & pop shops, but those shops only influence regions yet still feed off the big fish.

It’s the business ecosystem, stupid.

Sitting at a party tonight, I realized that I enjoy the life I live. We freely give and take in a spirit of love. Enabled by Corporate America.

Let me be the first one to say it … Thank You!

Everyone out there putting in the hours. Planning. Doing. And Executing against their plans.

We see you!

 
by Winston Ash on Business, Entrepreneurship

Initial Planning – 2017

Coming into 2017, I am looking to deepen my focus on what I am accomplishing.

Found a job that I like a lot. Compliments my skills and allows me the freedom to win.

My business goals have stayed the same for an entire year now. I know it’s time to put more energy on this project.

Ash Media Empire is a good idea, that deserves great execution. Knowing myself, I need to do what I’m great at, managing. So, I’m going to do that and not the rest. Time to delegate.

Hard decisions, no. Necessary, yes. Done

Work, Business, and Life all need the same structured focus.

I will be integrating them fully into my GTD – Evernote system.

Coding will be a big part of my plans because I like the methodologies and thinking it promotes.

Overall Goals

  1. Family
  2. Job
  3. Business
  4. Skills

Stay tuned for more frequent updates.